Trans Nzoia County celebrated World Tourism Day on Friday with a focus on conserving its rich cultural heritage and promoting sustainable tourism. The event, hosted at Kitale Museum, attracted government officials, stakeholders, and community members who discussed the role of tourism in fostering peace and economic development. This year’s theme was “Tourism and Peace.”
Representing Governor George Natembeya, Deputy Governor Phelomenah Kapkory reaffirmed the county’s commitment to safeguarding and promoting its natural and cultural assets. Governor Natembeya highlighted the potential of Kitale Museum as a key attraction capable of driving economic growth and uniting the community.
“Tourism is vital for our county’s development,” the Governor stated. “We are working to modernize Kitale Museum into a world-class destination while protecting the surrounding forest and biodiversity.”
Deputy Governor Kapkory further emphasized the economic impact of tourism and called for more investment in infrastructure, better marketing strategies, and expanded bed capacity to attract more visitors to the region.
Stanley Kirui, the County Executive Committee (CEC) Member for Gender, Sports, Culture, and Tourism, highlighted the county’s commitment to restoring the Kitale Museum forest, which has faced environmental degradation. As part of the World Tourism Day celebrations, over 20,000 trees were planted in a major reforestation effort.
County Commissioner Gideon Oyage urged residents to engage in the tourism sector and support the preservation of the county’s cultural heritage. He stressed the need to protect Kitale Museum’s biodiversity, which is crucial for the success of the county’s tourism industry.
The event underscored the county’s dedication to sustainable tourism, community involvement, and conservation efforts that contribute to both environmental and economic benefits.